Fruit Stage

How might we make people eat more fruit? Our answer: by turning fruit eating into a daily habit. One piece of fruit at a time.

Do you also eat less fruit than you’d like too? Eating enough fruit is hard for most people. You forget about it. Can’t turn it into a habit. Or the unhealthy alternatives, from chocolade to chips, are more tempting.

Fruit Stage is a product designed to help you create a healthy habit: eat at least one piece of fruit a day.

It’s a wooden design object that can hold one piece of fruit. Placing this on your desk or table will make the fruit catch your eye, it will be within reach and it reminds you to eat it. Or fill up the stage, when empty.

Fruit Stage is a product designed by Sade Studio & behavioural designer Vincent ten Have. You can read more about it on the Fruit Stage website (in Dutch).

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Concept
Prototyping & testing
Marketing

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